Ayoh Foods, creator engine

Ten creators on Ayoh, sandwich first

Seven videos per creator per week, from Hot Giardinayo to Dill Pickle Mayo, built around a $1 cost per 1,000 views target I'm proposing.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Hot Giardinayo on a BLT, first bite

Illustrative post: a creator builds a BLT, slathers the Hot Giardinayo, bites on camera and says only what the claims sheet allows.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	10 creators, two added a week	Six weeks from zero to ten live. A Proposed ramp, not a brand number.
Who	Sandwich and home-cook creators	People who already put sauce on burgers, BLTs and fries on camera, not generic lifestyle accounts.
Production	7 videos per creator per week	That is 303 creator videos a month at ten creators.
Pay	Fee plus cap, three bands	Starter, Standard and Premium. Ceiling is $15,000 a month with all ten at the top cap, bonuses excluded.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only.
Compliance	Claims sheet of literal site lines	Creators quote only lines copied from eatayoh.com. Anything else gets checked first.
Category rule	Food rules, no health promises	Flavor, recipes and sandwiches only. No health outcomes, no comparisons, no allergen claims.
Goal	$1 per 1,000 views	The simulator says $5.74 today on $10,050 of cost. Closing it takes 4.2% viral videos or 21,711 median views.
Report	Every Monday, no asking	Videos delivered, hooks that won, losers killed early, cost per 1,000 views.
Decision	Approve the claims sheet and week one	Week one is two creators live. Everything else follows from the weekly numbers.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine next to it. The playbook is the same here: many creators, many hooks, losers killed early, one number to protect. The category is different. I have not run a mayo or sauce brand, so the claims sheet and the food rules come before the first shoot.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

52,000+
Customers already say it
The site says Loved by 52,000+ Customers. Creators can show what that crowd does with a jar, not invent a new story.
Published
160+
Five-star reviews to build on
The site shows 160+ 5-Star Reviews. Review language is a free hook library for the first creator briefs.
Published
4.8 of 5
A rating worth filming around
The site shows 4.8 of 5 stars. Creator videos can put real sandwiches next to that number instead of adjectives.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, with a $1 target. Every Ayoh video is judged against it, not against likes or comments.
One variable per test
Each video changes the hook or the sauce, never both. Seven videos per creator per week gives enough reads to kill losers early.
Claims sheet before camera
Creators quote lines like Loaded with bold flavor and texture. from eatayoh.com. Nothing else about the product is promised on camera.
One workspace for the work
Briefs, questions, reports and drafts live in one channel set. A sent-back draft and a 100,000 view video are handled the same day.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

PriyaMon 8:30 AM
This week's brief: Hot Giardinayo on a BLT, first bite in the frame. Seven videos, one variable per test. The claims sheet is pinned in #claims-questions.
TomásMon 10:15 AM
Can I say Ayoh is made with avocado oil?
Yes. Use the sheet line as written: All 5 flavors. The mayos for every moment, made with 100% avocado oil.
ReporterAppMon 9:00 AM
Weekly report posted: videos delivered per creator, hooks that won, losers killed early, cost per 1,000 views against the $1 target.
PriyaTue 2:40 PM
Draft sent back: the line comparing Ayoh to other mayo has to go. Keep the bold flavor line from the sheet and reshoot the opening.
ReporterAppThu 6:12 PM
A Dill Pickle Mayo video passed 100,000 organic views. The $50 flat bonus is queued, one per creator per month.
PriyaFri 11:00 AM
Check before next week's shoot: has every new creator read the claims sheet and the food rules? Reply with yes.
AmaraFri 11:20 AM
Yes, read both. My Miso Mayo egg sando shoots Monday, no health talk, no comparisons.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Dill Pickle chip dip
“I put Dill Pickle Mayo on everything. Watch.”
Handheld, one take: open the jar, dip a chip, bite to camera. Natural light, nothing over the first line.
Brief 02
Hot Giardinayo BLT
“This is how a BLT gets slathered.”
Overhead on the counter: toast, bacon, Hot Giardinayo spread wide, then the crunch close to the mic.
Brief 03
Miso Mayo egg sando
“Miso Mayo on a fried egg sando, ten seconds.”
Timer on screen. Fry, stack, spoon the Miso Mayo, cut in half and show the cross-section.
Brief 04
Tangy Dijonayo leftovers
“Tangy Dijonayo turns leftovers into a sando.”
Open the fridge, grab leftovers, build the sando with Tangy Dijonayo on camera, first bite last.
Brief 05
Original Mayo bread fix
“Dry bread is a crime. Fix it with Original Mayo.”
Start on a dry sandwich, fix it with Original Mayo, then compare the bite. Only the sandwich, no other brands.

Every product line in a video comes off the claims sheet word for word, for example “Loaded with bold flavor and texture.”, “Loved by 52,000+ Customers”, “30-Day Satisfaction Guarantee”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Sandwich and home-cook niches
Creators who already film burgers, BLTs, deli sandos and weeknight dinners. Their audience already buys sauce.
Creators already posting sauces
Accounts that review condiments, dips and recipes with a jar in frame. Hook fit is proven before I send a brief.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on eatayoh.com, so the first creators come from direct outreach, not a sign-up list.
People who write reviews
The product pages carry customer reviews. Those buyers are a starting list of people who already like the sauces.

Five filters, fewer each step

1Food on camera
At least a month of posts where food is cooked, built or eaten, not just shown.
2Hook quality
Their last videos open with a line that earns the next three seconds.
3Real audience
Comments from real people who ask what they used or how to make it.
4Follows a brief
Can stick to one variable per test and a claims sheet without improvising.
5Clean category record
No history of health promises or brand comparisons in food posts.

Part 7 of 15

Who

Deli sandwich builder
Stacks big sandwiches and explains every layer. Fits a sauce-first brief.
Likely product: Hot Giardinayo
Burger and fries cook
Weekend grill content, dips and sides, always with a sauce shot.
Likely product: Original Mayo
Pickle and snack fan
Chips, pickles and crunchy toppings, high replay on short clips.
Likely product: Dill Pickle Mayo
Breakfast sando maker
Fried egg sandwiches and fast mornings, ten-second builds.
Likely product: Miso Mayo
Leftovers home cook
Turns fridge scraps into dinner, relatable and repeatable.
Likely product: Tangy Dijonayo
Cookbook and recipe nerd
Teaches technique with humor. Fits the brand's cookbook crowd.
Likely product: The Works!

Left off, every time

Always out: anyone who makes health or weight-loss promises, compares Ayoh to other brands, has no food content, or won't follow the category rules. Food rules apply to every creator, every video.

Part 8 of 15

First twenty

Deli counter sandwich builder with a loyal weekly series
Burger-night home cook who films the sauce step
Dip and party snack creator
Fried egg sando breakfast creator
Leftovers-to-dinner creator
Weeknight chicken cutlet cook
BLT purist with a strong opinion
Pickle and brine enthusiast
Potato chip and snack reviewer
Italian bread and pasta salad cook
Backyard BBQ side dish creator
Cookbook club host who cooks from recipes
Late-night snack and fridge-raid creator
College dorm cook on a budget
Picnic and lunchbox packer
Meal prep creator who wants flavor
Fries and nuggets taste tester
Veggie-forward cook who dips everything
Sauce collector with a shelf of bottles
Funny kitchen storyteller with a short-form series

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Loaded with bold flavor and texture.”
Opening line or caption on any sauce video
“Loved by 52,000+ Customers”
Caption or pinned comment, never as the creator's own claim
“160+ 5-Star Reviews”
Caption or end card
“4.8 of 5 stars”
End card next to the product shot
“30-Day Satisfaction Guarantee”
Link-in-bio line or end card
“All 5 flavors. The mayos for every moment, made with 100% avocado oil.”
Voiceover when showing the lineup
“Mayo Gone Wild”
Tagline in hook or caption

Never said

Each one with the reason it stays out.

Never say it is healthier than other mayo
A comparison claim the site does not make.
Never say it helps you lose weight
A health outcome with no source on the site.
Never say it is good for your heart
A health outcome the brand never states.
Never say it is the best-selling mayo in America
A ranking claim with no source in the collected facts.
Never say it is safe for every allergy
An allergen promise the site does not make.
Never say free shipping applies to every order
The site ties free shipping to domestic orders above a minimum.

To confirm with the brand

Held until someone on the brand side signs off.

First-order discount
The site shows two different first-order offers, so the brand must pick one before creators mention it.
Free shipping minimum
The site shows two different minimums, so the brand confirms the current one before it goes in a caption.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: new creators proving they can hit hooks and deliver seven videos a week on time.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: creators with a steady record on the claims sheet and at least one format that works.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: creators whose Ayoh videos already beat the median and who keep the claims sheet clean.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, flat at $50 for any video past 100,000 views.
The bonus is paid per video, not per creator average, and never stacks in one month.
Only organic views count. Paid boosts on the same video do not move the threshold.
No bonus on a video that broke the claims sheet or the food rules, even if it went past 100,000 views.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At ten creators the simulator gives 303 videos, 1.8M views and $5.74 per 1,000 views against $1. To close the gap, 4.2% of videos go viral or the median hits 21,711 views.

Program facts

Ayoh Foods creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Claims sheet and first two creators
Two creators a week join until ten are live. Each gets the claims sheet, the food rules and one Ayoh sauce brief before their first shoot.
Month one
Test the five formats
Seven videos per creator per week across Dill Pickle chip dip, Hot Giardinayo BLT and the rest. One variable per test, losers killed early.
Month two
Double down on winners
Cut the formats and hooks that miss the $1 target. Move the best creators up a pay band and keep the bonus rules unchanged.
Month three
Build the hook library
Every hook that held is logged. New creators start from the library, so the roster improves without a new brief from scratch.
Day ninety
Review against the target
Compare cost per 1,000 views with the $1 target and decide whether the winners move into paid ads, shelf or checkout.
Ceiling
Monthly ceiling stays fixed
With all ten creators at the top cap, cost is $15,000 a month, bonuses excluded. Nothing above that without a new decision.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday: videos delivered, hooks that won, losers killed early and cost per 1,000 views against the $1 target. No asking required.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Dill Pickle chip dip	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Hot Giardinayo BLT	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Miso Mayo egg sando	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Tangy Dijonayo leftovers	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Original Mayo bread fix	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit to paid

From organic to paid

Pick the winners
Videos past 100,000 organic views, or well above the median, are flagged in the Monday report.
Ask for rights
The creator agrees to paid use of the video before any budget goes behind it.
Test as ads
The winner runs as an ad against its organic result. One variable per test.
Keep or kill
If cost per 1,000 views misses the $1 target, the ad is killed and the hook goes back into the library.

From the video to the checkout

Send shelf-minded viewers to the Find In Store button on eatayoh.com.
Send checkout-minded viewers to Build Your Bundle at $40.00.
Mention retailer terms only when the brand confirms them for the creator's audience.
Use the free shipping line in captions only after the brand confirms the current minimum.

Part 15 of 15

Category rules

Food rules for sauce creators

Ayoh is a mayo and sauce brand. These six rules apply to every creator, every video, before any bonus is paid.

Flavor, not health
Talk about taste, texture and what you put it on. No health outcomes, no diet promises, no medical language.
Claims sheet only
Product statements come from the three sheet lines, plus the approved list. Anything else goes to #claims-questions first.
No brand comparisons
Never name or show another mayo or sauce brand. Compare Ayoh to a dry sandwich, not to a competitor.
Show real food
The recipe on screen is the recipe in the caption. No staged builds you could not eat.
Allergen silence
Do not say who can or cannot eat it. If a viewer asks about allergies, point them to the label.
Disclose the deal
Every paid video carries a clear partnership label on screen and in the caption, in the first line.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Customers already say it

Five-star reviews to build on

A rating worth filming around

One number to protect

One variable per test

Claims sheet before camera

One workspace for the work

Dill Pickle chip dip

Hot Giardinayo BLT

Miso Mayo egg sando

Tangy Dijonayo leftovers

Original Mayo bread fix

Four sources in

Five filters, fewer each step

Deli sandwich builder

Burger and fries cook

Pickle and snack fan

Breakfast sando maker

Leftovers home cook

Cookbook and recipe nerd

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Claims sheet and first two creators

Test the five formats

Double down on winners

Build the hook library

Review against the target

Monthly ceiling stays fixed

From organic to paid

From the video to the checkout

Food rules for sauce creators

Flavor, not health

Claims sheet only

No brand comparisons

Show real food

Allergen silence

Disclose the deal

Want to see the first briefs?